We occasionally run into agencies that feel it necessary to be all inclusive when it comes to ad agency new business – they don’t want to leave anyone out of the decision making process. While this might be good for some business decisions related to the agency, it can be disastrous for new business. New business […]

From our ad agency new business Counsel on Closing webinar (view here), an assemblage of the best tweets sent during  the webinar. Thanks to all who tweeted! -Main reason marketers look for new agencies= 44% not happy w/ strategy or thinking #RSWUS -78% Marketers say Agencies don’t know enough about them #RSWUS -Marketer Reasons for Saying Agencies are […]

RSW/US:VIEW FROM THE MARKETER’S EYE Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the ad agency new business question, “What common mistakes do agencies make during their first meeting?” [Agencies] try to be all things, solve everything. What agency is possibly great at everything? It would be so […]

I couldn’t resist the oft-used Spinal Tap reference to refer to ad agency new business, and the inspiration came from this Copyblogger post: How to Find Thousands More Prospects for Your Business. While the post is directed more towards online product selling, it fits nicely into the agency new business world as well. A summary […]

I was recently in a monthly ad agency new business update call with a client and he was on his cell. I could only hear 1/2 his words because his cell was breaking up. At one point, he paused, and said “how about I call you back on my land line”. “Ok, I said.” During […]

We’re excited to have last week’s webinar sponsor, Neal Kielar of Agency Babylon, guest post today. We posted a few weeks back on respecting a marketer’s knowledge and Neal adeptly expands on the question asked of agency leaders, “Think you’re smarter than your clients and prospects?” In the volumes that have been written about outrageous, […]