We’re proud to have Cathy Rigg Monetti, a partner and brand consultant at Riggs Partners, guest post on the fundamental shifts agencies find themselves in, and how, specifically, Riggs Partners successfully adopted a radical change in their own structure. If you’re a principal of a small to medium sized agency, this post is vital reading. […]

As a result of efforts to encourage more RSW/US employees to guest on our blog, we’re excited to have one of our List Development Managers, Jake Cripe, supply us with some thoughts on a topic that’s probably not discussed enough, ad agency new business lists. While our new business directors are at the forefront, the […]

In the last year, we’ve posted on the “demise” of the press release (R.I.P. Press Releases) and on the advantages PR firms have over agencies in taking the lead on social media (Do PR Firms have the leg up in terms of their ability to manage the measurement of social media), so I was excited […]

In our new business webinar, Social/Digital Media – Marketer and Agency Perspective (click here if you’d like to see it) we received an interesting question. One which I thought was worth sharing with you, along with my response to the agency principal below. The question was: When clients don’t understand the value of social/digital (particularly in […]

There are three agency new business tactics we most often see agencies either run screaming from or embrace with the fervor of the recording industry to a dwindling business model. Marketing Prof’s recent post, “Three Ways to Improve Your Lead-Generation Efforts” succinctly provides the reasoning behind what to avoid or pursue. Agencies Often Run Screaming […]

With fewer Marketers reaching out and paying for Agency Search Consultants to help them manage their searches for new agencies (click here for AdWeek article), it is time to really step up your outreach. Particularly given we’re rolling into the pre-planning/new budget setting/re-evaluate my agency season. If you don’t have a well organized agency new […]

There are several reasons why agencies come to us to help them get more new business but biggest, in the general sense, is lack of time to maintain a consistent program. Drill down further, and lately more specific questions have centered on list-building and social media. I want to share something that will help you […]