The answer of course is both, but let me explain. Last week I read a fascinating interview with Herbie Herbert, the manager of Journey from their inception until the late eighties or so.  I didn’t read it so much because I like Journey (although I do, I’ll admit it) but because of the background machinations of […]

tall hamburger

We’re excited to present the second part Jude Fischer’s guest post, What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation.  Jude further discusses budgeting, and the results other companies are realizing through their lead nurturing efforts. Studies by Gartner, Forrester and a host of others indicate that anywhere between 70% and 95% of the […]

the replacements

First, welcome to our 200th post! We’ll try not to injure our arms patting ourselves on the back. In all seriousness, it has been a real pleasure to be a part of this blog, and to see where it’s taken us in the year and a half we’ve been writing it and engaging in social […]

coffee trigger

We’re excited to have a two-part guest post by Jude Fischer at Adventive Marketing, Inc: What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation. Jude’s post fits in nicely with our methodology and commitment to lead nurturing. We so often hear “lead generation” as a catch-all for ad agency new business development, but don’t […]