Two intriguing posts that caught my attention this week came from The Ad Contrarian and Mack Collier’s blogs.  Both these posts touched on questions we’re asked from agency clients as we help them with their social media programs. More specifically the value and return social media delivers commensurate with the time devoted to […]

The answer of course is both, but let me explain. Last week I read a fascinating interview with Herbie Herbert, the manager of Journey from their inception until the late eighties or so.  I didn’t read it so much because I like Journey (although I do, I’ll admit it) but because of the background machinations of […]

A report by SocialTwist has been causing some commotion this week, with Fast Company reporting “Twitter Crushing Facebook’s Click-Through Rate.” Hmm, let’s take a look at that. First, if you’re not familiar with the report, a brief breakdown via the Fast Company article: According to a new report by marketing firm SocialTwist, Internet sharing trends […]

We’re excited to present the second part Jude Fischer’s guest post below. Jude is a Partner and Director of Advertising Services at Adventive Marketing, Inc. Jude’s post fits in nicely with our methodology and commitment to lead nurturing and in part 2 of his previous post, “What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead […]

First, welcome to our 200th post! We’ll try not to injure our arms patting ourselves on the back. In all seriousness, it has been a real pleasure to be a part of this blog, and to see where it’s taken us in the year and a half we’ve been writing it and engaging in social […]

We’re excited to have a two-part guest post by Jude Fischer at Adventive Marketing, Inc. Jude’s post fits in nicely with our methodology and commitment to lead nurturing. We so often hear “lead generation” as a catch-all for ad agency new business development, but don’t hear nearly enough about the importance of lead nurturing and […]