Here’s how The Smiths can help you make a tough agency new business decision.  First, some background. June 16, 2011 was the 25th anniversary of the song Frankly Mr. Shankly and The Smith’s seminal third album that it came from. I will go ahead and say, they do not make them like this anymore. Now, […]

I was talking with several of our new business directors recently about email, its prospecting effectiveness and ways to consistently improve those ad agency new business efforts. One of our NBD’s mentioned the timeliness of our conversation, as a friend of hers had just remarked on the sheer amount of sales emails she gets and how […]