We were in Florida this week for a new client kickoff and had a very brief opportunity to actually see the beach. (Mmm, the beach.) We took a seat in an establishment called The Elbo Room. You will not don a suit and sip martinis at The Elbo Room. You will, however, step off the […]

Controlling the Conversation – Part 1 of 3 on the Impact of Social Media and Marketing Agencies A few years ago – OK closer to ten years ago – when I was the public relations manager of a bank, the investor relations manager called me up one day and told me to log on to […]

Social Commerce Today posted about Taco Bell’s recent free taco giveaway on Facebook caught my eye.  Per the post: When Taco Bell recently decided to offer its 6 million fans a free taco — no strings attached,  only 3% took them up on the offer. Chief Public Affairs Officer Jonathan Blum of Taco Bell’s parent […]

A friend of mine is reviewing resumes for an open social media manager position within the marketing department of her company.  She told me about some of the language applicants were using to describe themselves, such as social media “gurus” and “ninjas,” with nothing substantial to back it up – which caused us both to […]

June 16, 2011 was the 25th anniversary of the song Frankly Mr. Shankly and The Smith’s seminal third album that it came from. I will go ahead and say, they do not make them like this anymore. Now, before you ask why this is suddenly a music blog, a partial line from the song provides the […]

I’ve talked to many agency principals who a few weeks after attending a trade show are very dissatisfied with their ability to land new business within the first 3 – 4 weeks following the show. To maximize your trade show investment, it’s a great idea to have a long-term game plan in place. Here are […]

I’ve seen agencies find themselves in the following situation too often: They drop a few thousand dollars and three days out of the office to attend an industry trade show with the hopes of generating new business for the agency. They create a list of 30 prospects from the show who all said they LOVE […]

I was talking with several of our new business directors recently about email, its prospecting effectiveness and ways to consistently improve those ad agency new business efforts. One of our NBD’s mentioned the timeliness of our conversation, as a friend of hers had just remarked on the sheer amount of sales emails she gets and how […]