guard change

All the signs are right this time You don’t have to try so very hard If you live in this world You’re feelin’ the change of the guard -Steely Dan, Change of the Guard  In a previous post, I talked about the importance of patience in Agency New Business. Randy Gunter of  The Gunter Agency left […]


Does the title describe your current agency new business effort? If so, time to ask yourself why. Is it lack of consistency, value of outreach or patience? It’s usually one (or all) of the three. Agencies definitely lack patience when it comes to new business. And an overlooked part of the process is building the […]

Sales Guru

In this blog we’re consistently trying to show you ways to improve your new business program and it’s typically in the form of what we recommend you should do. In this case, it’s all about what you shouldn’t do. Several of us in the office went to a sales symposium to help inspire us and […]


We frequently talk about the importance of multiple channels when prospecting for agency new business, and today we’re talking  agency new business email.  And more specifically email subject lines. I am constantly on the lookout for subject lines that will cause just enough curiosity or present just enough value to open the email but avoid all […]