We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story. So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program. (to zoom and view each page in one frame, click the minus button in the […]

Guest post by RSW/US New Business Director Kris Klopp You’re all familiar with the 4 P’s of marketing, product, price, place and promotion. Chances are there are other P words you’re using in your prospecting that should be banished from your vocabulary: Passion, Process and Proven. Although each is worthwhile, every agency you’re competing against […]

11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the […]

Consistency and time are two of the biggest enemies agencies face when it comes to new business, on top of that-your prospects are insanely busy. And now you’re thinking, ‘Thanks for the revelation Lee, yeah and so are we.” Well, that’s true, you are busy. But what we consistently find is a new business effort […]

I was originally led to the Content Marketing Institute (CMI) site in a discussion with an agency principal and I would recommend it as reading that will help boost your agency new business content efforts, and one post specifically, The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough. The first half of the post delves […]

Guest post by RSW/US New Business Director Kris Klopp There is a women’s fashion magazine that used to post photos of Fashion Do’s and Don’ts, highlighting some good and some not so good fashion choices. On all of the dreaded “Don’ts” faces, they used a big, black bar over the person’s eyes to obscure your […]

A post in the Harvard Business Review (How the Rift Between Sales and Marketing Undermines Reps) has several effective tips relative to new business, and specifically, for the purpose of this post, agency collateral, often the bane of agency new business. What does the messaging look like, how long or short, is it worth doing at […]

Guest post by RSW/US New Business Director Kris Klopp After you’ve prepared a quote on a project for a client, or prospective client, do you ever feel like you’re waiting to hear the Price Is Right announcer say “come on down!”? I’ve had the chance to see many quotes/proposals prepared by a variety of agencies. […]

In our last two survey reports, the most discussed findings centered around marketers looking for digital firms to expand beyond their digital realm and traditional agencies focusing on acquiring or honing their existing digital chops. An interesting article in the Media and Advertising section of the New York Times added another dimension to our findings […]

Guest post by RSW/US New Business Director Kris Klopp You may have heard, After 72 days of matrimonial bliss, Kim Kardashian is apparently filing for divorce from her husband, Kris Humphries. And in other news, water is still in fact wet. In moments such as these, it’s best to look at what went wrong so […]