Consistency and time are two of the biggest enemies agencies face when it comes to new business, on top of that-your prospects are insanely busy. And now you’re thinking, ‘Thanks for the revelation Lee, yeah and so are we.” Well, that’s true, you are busy. But what we consistently find is a new business effort […]

I was originally led to the Content Marketing Institute (CMI) site in a discussion with an agency principal and I would recommend it as reading that will help boost your agency new business content efforts, and one post specifically, The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough. The first half of the post delves […]

A post in the Harvard Business Review (How the Rift Between Sales and Marketing Undermines Reps) has several effective tips relative to new business, and specifically, for the purpose of this post, agency collateral, often the bane of agency new business. What does the messaging look like, how long or short, is it worth doing at […]