Take a look at your average ad agency web site today-2002 comes to mind. If you are engaged in finding new business for your agency in any form-where do you drive them to find out more about you? In almost every case, it’s to your site, or landing page, microsite, etc. (And BTW, you’d better […]

  And what do these three items have in common, besides residing in my basement? At one time, they were all on the cutting edge. Now, they are in boxes in my basement, waiting to be thrown away, recycled or garner me an appearance on Hoarders. So what does this have to do with new […]

Paula Deen, the Food Network’s unapologetic Queen of Deep-Fried, Butter and Mayonnaise, just became the spokeswoman for a diabetes medication for Novo Nordisk. Apparently, she’s been living with Type 2 diabetes for three years and taking Novo Nordisk’s medication that she is now representing. So what does this have to do with New Business Development […]

The great dilemma: hire an outsourced company like RSW/US or hire an internal new business person, perhaps one who has the fabled “ultimate agency new business Rolodex”-it’s a difficult decision. I’m not going to give you all the self-serving reasons why you should go with a company like ours, because we’re not always the right […]

In our latest survey featured in Monday’s Adweek (2012 New Year Outlook Report – Agency and Marketer Expectations for the Coming Year), Agencies are feeling pretty good about the prospects for new business in 2012. A lot of Agency enthusiasm for 2012 (as reported in our survey) is driven by the number of new business opportunities […]

Just like your children, blogs are constantly hungry and need to be fed.  If you’re in charge of your agency’s blog, I’m sure you hear your blog calling out to you, “MOM! What’s for dinner?” OK – maybe you’re not hearing voices, but you know that for your blog to remain a relevant business development […]

A few thoughts on agency new business via an interesting Forbes article by Eric Jackson titled The Seven Habits of Spectacularly Unsuccessful Executives. Three of the seven “habits”  distinguished themselves in their application to the agency world and agency new business. It’s Good to be the King 1. They see themselves and their companies as […]

At the beginning of each New Year, many of us make resolutions – you know those really hard things to do that you wouldn’t dream of doing unless you’ve had several glasses of bubbly, like losing 20 pounds or in my Mother’s case, finding her daughter a husband. Now we all know how these “resolutions” […]