Bringing in advertising agency new business has never been more interesting. New technologies continually add layers of convenience and effectiveness while also adding layers of time many of you don’t have in learning and implementing those technologies. With these new technologies also comes an attitude from many agencies that traditional prospecting is dead, doesn’t work. Depending on their definition […]

I recently read CMG Partner’s fourth “CMO Agenda,” where they interviewed 30 “game-changing” marketers in the US, about trends in our space. So what makes these marketing leaders game changing? They are getting into that area that marketers traditionally fear to tread, the ROI.  They are becoming trusted advisors to CEOs and doing the unthinkable-leveraging […]

Ad agencies are cautious because they don’t want to be pigeonholed as too broad (full service) or too specific (digital) and so instead use fluffy words that don’t convey what they functionally do. Take agency sites (or collateral) for example, here are some random blurbs taken from real agency sites: -Deep strategic insights -Focusing on the power […]

I read a great blog post on Fast Company several weeks ago, 7 Ways Daring Brands Walk the Line. Of course, any time I hear the words “walk the line,” my first thought is of the original man in black, the legendary Johnny Cash. Mr. Cash was an outlaw and also a pioneer whose career […]

Usually the day after that last big football game – I think it’s a copyright infringement for me to actually name it – our office is abuzz discussing the TV ads that marketers spend millions of dollars producing. This year our topic of conversation was all about the half-time show and the comments a certain […]

Guest post by RSW/US New Business Director Rita Baker To those of us who have spent our lives trying to drive business by selling something …whether its fruit flies or atomic bombs we’ve all heard the adage at one time or another “it’s a jungle out there”. For many, that conjures up images of terrifying […]

We’ve gotten several requests to post more agency new business videos throughout the year. We appreciate those requests, and so in that spirit, RSW/US Owner and President Mark Sneider brings a topline perspective to our 2012 New Year Outlook Survey, conducted among Marketers and Agency principals. Ideally, it helps you gain perspective that could prove of value as […]