I had this piece from the Harvard Business Review tucked away, titled “To Win Big, It Helps to Be a Little “Nuts” by Bill Taylor, co founder of Fast Company. In it, he describes: . . .the best-performing stock in the United States since the “Black Monday” crash of 1987? If you said Apple or Microsoft […]

Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we […]

Post by RSW/US List Development Team Member Cory Esselman I work on the Operations side for RSW/US. Building and cleaning lists is my job and when I was approached with writing a guest post for our blog, I thought I’d start with the basics. We are the first step in the new business process and if the […]

Guest Post by Deborah Budd, editor and content developer at Second Wind We often talk about the need to pursue your top 10 ideal new business prospects.’ By this, we mean identifying the 10 accounts you most want to work with, and then going after them with a persistent effort until you win them, never taking […]

Reflecting on the 2012 Mirren New Business Conference and a presentation from Bob Wiesner at Saatchi on agency new business prospecting. Bob’s presentation was titled Building Your Pipeline: Casting and Converting the Meeting and early in the presentation he asked the question, “Why Are You Prospecting?” And he went on to talk about a subject we’ve touched on here many […]