Continuing with thoughts on our latest RSW/US survey, Changes in Social Digital Media (2009-2012)(download here), and one stat I find particularly strange in regards to agency social media usage. From the survey: Agencies are increasing their use of social media as a tool for agency new business prospecting with 87% of Agencies stating they use […]

I received a prospecting email recently from a company vying to get my attention. They did that, but for all the wrong reasons. Below is the email, and I’m going to give you 6 reasons why, as you’re out there prospecting for agency new business, you shouldn’t send an email like this: Hope all is well. If […]