Post by RSW/US Director of Communications and Analytics Carolyn Parker In my last post, I talked about how important it is for your public persona to be genuine and unique, so your readers believe you, follow you, and are most likely to be influenced by you. I’d like to continue on the path to effective content marketing […]

This is Part 3 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Post by RSW/US Director Of Business Development Lee McKnight Jr We’re excited to attend this month’s HubSpot 2012 Inbound Conference, August 27-30th at the Hynes Convention Center in Boston. Also equally excited to have our owner Mark speak at the conference on Thursday at 11:30. In lieu of the conference, we asked Patrick Shea, VAR […]

This is Part 2 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Post by RSW/US New Business Director Brenda Collins A couple of years ago there was a commercial about a particular car, I can’t remember exactly which one, but to paraphrase the message “….this is not your Father’s (name of car)” Implying things are different with this new and much better car.       Well, […]

This is Part 1 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, […]

We got some insightful responses from my previous post on agency new business email techniques to avoid (Agency New Business: A Mediocre Prospecting Email Dismantled) so I had to take advantage of the below example as well. I actually really like getting these emails, fun stuff. It surprises me that a company would use tactics […]