This is Part 7 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

This is Part 6 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Landing new business is just the first step in growing a profitable agency, what comes after: 5 Keys to Account Management, Client Retention and Growth As stated in Paul Roetzer’s (@paulroetzer) book The Marketing Agency Blueprint, “loyal clients lead to higher retention rates, greater profit margins, more predictable cash flow and stronger referrals.” So, how […]

This is Part 5 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

One particular challenge agencies face with getting  new business-just getting the process started. Or I should say, getting the process started well. An agency cobbles together a list that’s been languishing in their database, puts together a general newsletter and sends it out to that entire database. They’ve just had a Spinal Tap moment. For […]

This is Part 4 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]