This is Part 16 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar ebook. They’re interested in bottom-line results that have a real impact on their businesses — such as leads and […]

This is Part 15 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Finishing up our look at the RSW/US survey report, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business, the final word is an agency new business plea, warning-whatever you’d like to call it, to agencies. While agencies can (and should) take a fair amount of optimism from our latest […]

This is Part 14 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

From our RSW/US survey report Changes in Social & Digital Media (2009-2012): 58% of Marketers state that they most often learn about new Agencies via emails.  49% say they learn about new Agencies via phone calls, and 49% say they learn about new Agencies by mailings they receive directly from Agencies.   And a release that accompanied […]

This is Part 13 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Agency New Business Positioning is one of the most difficult early challenges for agencies when creating a new business strategy. It’s one of the first steps in our process as a new business development firm and understandably, it can be daunting for many agencies. Why? A few reasons: too close to it all, too many individuals […]

This is Part 12 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, […]