Agency New Business

2013 RSW/US Agency New Business Thought Leader Video Series: Tony Mikes of Second Wind

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The first in a series of agency new business thought leaders video interviews, RSW/US owner and President Mark Sneider interviews Second Wind founder Tony Mikes.

In the interview, Mark focuses on Tony’s questions and agency responses to his questions from our thought leader survey, including the benefits of agency new business as a “team sport,” the potential downfalls of a principal-driven new business program, the value of “shameless self-promotion” and the dangerous tendency of agencies forgoing consistent new business strategy when times are good.

Thanks to Tony and the team at Second Wind.

I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.