2013 RSWUS-BOLO Highlights-Agency New Business Questions and Perspective ebook
The original agency new business questions in this ebook came from a group of agencies who took part in a luncheon at the 2013 BOLO digital conference in Scottsdale, AZ.
You can view and download it here in our White Papers section.
Agencies were asked to provide one prominent agency new business challenge or question, and initial discussions around each began at the luncheon.
Time went quickly, and we weren’t able to get to nearly as many questions as we wanted to, so as a means of follow up, this ebook presents 7 key questions asked by those attending agencies, initial insight around each from RSW/US and links to further thought leadership around each.
Thanks to BOLO and to all the agencies who participated.
Lee McKnight Jr
I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.
