Tony  Mikes of Second Wind, a firm dedicated to helping give smaller agencies the power they need to compete in the 21st Century, kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest survey:  How do Marketers decide what agency to work with? It […]

Several reasons why agencies decide to partner with us for ad agency new business-one of those being dissatisfaction with previous internal new business directors, often stories of them sabotaging that first meeting with a prospect. When I hear that, I always ask the agency principal to provide further detail-where did it go wrong? Often those […]

In a recent conversation with an agency principal on ad agency new business, he said they’d gotten to the point in the last several months where they’re saying no to business more often than yes-an obviously ideal position to be in. How close is your agency to being in that place? I hope you’re there […]

Tim Williams of The Ignition Group, a practice dedicated to helping agencies create and capture more value, kindly agreed to offer his perspective on one of the key discussion points coming out of our latest survey on agency new business:  Agency Specialization. It was a great exchange and Tim offered some fantastic insight that can be […]