“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou A famous quote—and no truer words were spoken when it comes to business development and winning business. Wanna know why I know this? Years ago, as an ad […]

One of my favorite bands, (and White House Press Secretary Jay Carney’s as well BTW) is Guided By Voices (GBV) out of Dayton Ohio. They’ve got a song called My Valuable Hunting Knife, with the lyrics: “I want to start a new life, with my valuable hunting knife.” I was listening to GBV on the plane […]

As a companion piece to The Inbound Challenge-Part I, want to thank The Agency Post for my guest post The Inbound Challenge. That post is below in its entirety: In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed more than 300 agency executives and asked questions about their usage of and […]

I read a post recently from Modus Associates titled Simplicity: The next competitive battleground and immediately saw some parallels to ad agency new business strategy. Here’s a quote from that post: The business value of simplicity has long been understood. Fewer choices, shorter paths and simpler messaging lead to higher conversion rates in study after […]

It’s not often you get this many Agency New Business Thought Leaders in the same room: Jay Baer  Tom Martin  Tim Williams  Tony Mikes  Paul Roetzer  Michael Gass  Peter Caputa  In fact, not sure I’ve ever seen all of them together in the same “room”…until now! We at RSW/US are hosting our 1st Annual Agency […]