Ad agency new business director

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou A famous quote—and no truer words were spoken when it comes to business development and winning business. Wanna know why I know this? Years ago, as an ad […]

One of my favorite bands, (and White House Press Secretary Jay Carney’s as well BTW) is Guided By Voices (GBV) out of Dayton Ohio. They’ve got a song called My Valuable Hunting Knife, with the lyrics: “I want to start a new life, with my valuable hunting knife.” I was listening to GBV on the plane […]

As a companion piece to The Inbound Challenge-Part I, want to thank The Agency Post for my guest post The Inbound Challenge. That post is below in its entirety: In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed more than 300 agency executives and asked questions about their usage of and […]

Agency New Business Strategy

I read a post recently from Modus Associates titled Simplicity: The next competitive battleground and immediately saw some parallels to ad agency new business strategy. Here’s a quote from that post: The business value of simplicity has long been understood. Fewer choices, shorter paths and simpler messaging lead to higher conversion rates in study after […]