When the week kicks in (all too soon) and your agency new business activity kicks into gear, think about the picture below:   As important as a content engine is for agency new business, agencies tend to forget that what they’re saying about their agency is equally if not more important than how they say […]

Agencies are notoriously hard-pressed to create, organize and maintain a targeted new business process. It’s understandable. Clients must come first, and all the best new business intentions fall by the wayside when a client needs you – which is essentially “all the time.” Agencies typically hire RSW/US for this reason, but for those agencies handling […]

Originally featured in the BOLO Digital Conference Blog as Agency New Business: Prospects Go Dark, Don’t Let Your Agency Do The Same As an agency-focused new business development/lead generation firm that helps clients win new business, we had some amazing conversations with agency principals at BOLO 2012 and were asked throughout the conference where we thought […]

RSW/US owner and President Mark Sneider shares the ad agency services advice he recently gave a group of Omnicom agencies in San Francisco, focusing on the question, “What happens when agencies all start to look alike?”

You know how supervillains often tell the captured prisoner their evil plans, in copious detail, don’t kill them and then invariably fail when the hero escapes? The below video from Austin Powers sums it up pretty nicely. The gist of the video? Dr. Evil: Scott, I want you to meet daddy’s nemesis, Austin Powers Scott Evil: […]