In our latest agency new business survey, we asked seven thought leaders in the agency new business space to provide questions they’d like to ask agency principals on the topics around agency new business. Of all the responses and findings, here are three new business areas agencies should take note of: 1. Agencies aren’t being […]

When I talk with agencies about RSW/US new business development/lead gen services, RFPs do enter the conversation, but I always throw out this caveat: our agency new business strategy does not include  chasing RFPs for our agency clients. Does that mean we ignore them? No, because we know there are some clients and some sectors where RFPs […]

In a post back in February: A Desired Agency New Business Outcome – Make Them Feel Like You’re Ramping Up I spoke about how a few of the agencies selected in recent searches we managed on the RSW/AgencySearch side of our business made the client feel like they were already ramping up. They tailored the presentation […]

This article in Forbes by Kevin Daum about the 7 things that really persuasive people (and in my opinion agencies) do, was fantastic!       Two reasons:  1. Great advice if you’re in an agency new business role for your agency. 2. Great advice to agencies in general – relative to how they need to think […]

In this inaugural post, we have 10 Agency New Business Questions for Jeff Fromm at Barkley in Kansas City, MO. Jeff is Executive Vice President & Coauthor of “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” and the lead editor of the blog, www.millennialmarketing.com. In addition to his marketing degree from […]

The agency new business proposal is a manifestation of you and your agency. It is a reflection of who you are and how you operate.  Think about it in human terms. You’ve seen them.  People who don’t care a great deal about the way they look.  More often than not the way they look is […]