The second in a series of agency new business thought leaders video interviews, RSW/US Owner and President Mark Sneider interviews Tom Martin, author of The Invisible Sale, Owner of Converse Digital and proponent of “Painless Prospecting.” Mark talks with Tom about breaking the traditional sales mold agencies have become so entrenched in, the masochistic fascination […]
Archive for month: October, 2013
The first in a series of agency new business thought leaders video interviews, RSW/US owner and President Mark Sneider interviews Second Wind founder Tony Mikes. In the interview, Mark focuses on Tony’s questions and agency responses to his questions from our thought leader survey, including the benefits of agency new business as a “team sport,” […]
One of the best positions your agency can be in=being able to say no to work that isn’t the right fit. I’ve mentioned it in previous posts (Ad Agency New Business-When To Say No & When To Follow Your Gut) and it would appear, at least via Ad Age, that agencies are taking this to heart, […]
Back from the BOLO digital conference this week with quite a bit of useful information to digest. In one group conversation, the question of social media usage for agency new business came up. One of my often repeated call to arms for agencies is, Don’t just tweet to each other. My thinking has always been, […]
Following is the second in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked 10 Agency New Business Questions to Paul Pomeroy at ab+c in […]
Mark Sneider of RSW/US was recently interviewed by Jean-Pierre Lacroix of Shikatani Lacroix on the topic of ad agency new business RFP and RFI creation. In this video, Mark talks about ways to improve the RFI/RFP process. Many thanks to Shikatani Lacroix for the interview opportunity.
An article in the Executive Street blog, 5 Questions CEOs Should Ask to Energize the Next Staff Meeting, isn’t about agency new business, but does apply directly to agency new business. So all due credit to Richard Browne who wrote the article, as I’m taking a few of these questions directly from there, and altering others. So […]