Joe Saracino

In this post, we put forth 10 agency new business questions for Joe Saracino from the Erwin Penland agency in Greenville, South Carolina. Helping create success for the people they touch, Erwin Penland is one of the largest full-service advertising agencies based in the South. With offices in Greenville, S.C., New York and Detroit, the […]

Ad Agency New Business

A paraphrased quote from an agency principal in a recent conversation: “We’re writing good content-our prospects aren’t reading it.” A verified case of “Build it and they will not come.” Unless you are a “name” agency, decision makers are not flocking to your content, that’s true. (And if you’re a “name” agency, you could argue […]

Following is guest post from Mary-Lynn Bellamy-Willms, CEO of FunctionFox, the maker of the leading time and project management software, TimeFox.  Having been in the advertising business for over 20 years, and in the time and project tracking business for over 10 years, I’ve learned a few lessons. In fact more than a few, but unfortunately, some […]