How did you acquire your latest client? For a good majority of small- and mid-size agencies, getting on the search consultancy radar is tough; however, findings from the latest RSW/US new business report show that 78% of marketers surveyed managed searches on their own. That’s good news for agencies, but it means you have to […]
Archive for month: October, 2014
For those of you not at the ANA, there was one speech that proved truly powerful – and from within the speech, two words that really hit home.
Entrepreneur recently instructed: “Stop Trying to Kiss Your B2B Clients on the First Date“. It’s a great analogy as advice goes on building relationships with prospective and new clients. Still, if you really want to “start dating” someone, do you give up the first time they decline an invitation to go out? One of the agencies I […]
Some interesting words from Nissan’s marketing chief, Roel de Vries in an article from The Drum, (Why is it my job to herd all these cats’? Nissan marketing chief Roel de Vries on agency relationships) where he points to “a lack of integration within agencies as the main factor for brands failing to achieve a […]
After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged […]
In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do […]