I know it’s hard to believe, but agencies and marketers do occasionally struggle to see eye-to-eye. I see it all too often on the RSW/AgencySearch side of our business.  Marketers coming to us frustrated with their agency’s performance…feeling like they have fallen behind the digital/social curve…feeling like they have lost focus…feeling like they are no […]

In case you didn’t see it, Coca Cola got rid of voicemail at their Atlanta Headquarters: Office voice mail at the world’s largest soft-drink maker was shut down “to simplify the way we work and increase productivity,” according to an internal memo from Chief Information Officer Ed Steinike. The change went into effect this month, […]

“The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals.”   With this observation, marketing and advertising expert, Avi Dan, opens his recent marketing-trends-to-watch post in Forbes. For full appreciation of all eleven trends […]