5 Ways To Stand Out From The Crowd

Agency New Business is tough business. Many agencies make it harder than it should be by doing it the wrong way when reaching out to a marketing prospect.  As an example, you can have the greatest sales person in the world, but if they don’t understand your agency, or they pound and pound and pound, […]

So many things in agency new business are elementary. They should be obvious, but they are SO fundamental, they’ve just become part of the landscape.     Basics that unfortunately could be a decisive factor in winning new business. In our work this week we observed several oversights and slip-ups (made by OTHER companies!) that […]

Having now managed over 30 searches for brands like Mariano’s, Mercy Health, Jack-in-the-Box, Duck Tape, Mizkan Foods, Cayman Islands, and Motorola, we haven’t seen it all…but we’ve seen quite a bit. Here are some of the “best of the worst” of agency searches – and some pointers for agencies if they’re listening/watching/reading this post! In […]