Agency New Business is tough business. Many agencies make it harder than it should be by doing it the wrong way when reaching out to a marketing prospect.  As an example, you can have the greatest sales person in the world, but if they don’t understand your agency, or they pound and pound and pound, […]

So many things in agency new business are elementary. They should be obvious, but they are SO fundamental, they’ve just become part of the landscape.     Basics that unfortunately could be a decisive factor in winning new business. In our work this week we observed several oversights and slip-ups (made by OTHER companies!) that […]

Having now managed over 30 searches for brands like Mariano’s, Mercy Health, Jack-in-the-Box, Duck Tape, Mizkan Foods, Cayman Islands, and Motorola, we haven’t seen it all…but we’ve seen quite a bit. Here are some of the “best of the worst” of agency searches – and some pointers for agencies if they’re listening/watching/reading this post! In […]