We’re excited to release our second annual Agency New Business Thought Leader Survey Report this week.
You can download it here: 2016 RSW/US Agency New Business Thought Leader Survey Report.
Because we typically generate questions for our quarterly surveys, we thought it would be insightful to get perspective from some of the industry’s leading agency new business Thought Leaders.
Each thought leader submitted one piece of agency new business advice, along with questions they believed would prove helpful to agencies across the country in 2016, including:
• Where inbound fits into the new business process
• Overall effectiveness of agency positioning
• How agencies have affected the buying process when they’ve won and lost business
• The state of marketing automation for new business
• And more…
A big thank you to the following Thought Leaders for including their questions in our survey:
– Jay Baer
– Blair Enns
– Tim Williams
– Michael Gass
– Peter Caputa IV
– Mark O’Brien
We’ll be posting on the survey in the coming weeks and interviewing several of our thought leaders to deliver you some further perspective.