2016 RSWUS Agency New Business Thought Leader Survey Report

We’re excited to release our second annual Agency New Business Thought Leader Survey Report this week.

You can download it here: 2016 RSW/US Agency New Business Thought Leader Survey Report.

Because we typically generate questions for our quarterly surveys, we thought it would be insightful to get perspective from some of the industry’s leading agency new business Thought Leaders.

2016 RSWUS Agency New Business Thought Leader Survey Report

Each thought leader submitted one piece of agency new business advice, along with questions they believed would prove helpful to agencies across the country in 2016, including:

• Where inbound fits into the new business process
• Overall effectiveness of agency positioning
• How agencies have affected the buying process when they’ve won and lost business
• The state of marketing automation for new business
• And more…

A big thank you to the following Thought Leaders for including their questions in our survey:

– Jay Baer
– Blair Enns
– Tim Williams
– Michael Gass
– Peter Caputa IV
– Mark O’Brien

We’ll be posting on the survey in the coming weeks and interviewing several of our thought leaders to deliver you some further perspective.

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Lee McKnight Jr
VP of Sales at RSW/US
I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.