To Get the Second Meeting. So knowing that, don’t sabotage that first meeting. A few real-world examples to avoid: 1) Trying to make the meeting more than it is (a first step) You’re not signing the contract at the first meeting. New business is a process and not every meeting is going to result in immediate […]
Archive for month: February, 2016
Tim Williams-The Ignition Group: Agency New Business Success is NOT about LOCATION!
Ad Agency New Business, Ad Agency New Business Tips, Agency Positioning, Brand Ambassadors, New Business Development Challenges, New Business Development Positioning, New Business Development Reports, Thought Leaders, UncategorizedIf in Real Estate, it’s all about location, location, location, in Agency New Business, it’s all about Position, Position, Position. The importance of a strong, differentiated agency position is a clear theme of our 2016 Thought Leader Survey Report. Tim Williams, one of our Thought Leader Panelists is the Founder and Managing Director of The […]
Peter Caputa IV of HubSpot: Differentiate and Articulate – Emphatically
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Agency Positioning, Inbound programs, New Business Development Challenges, New Business Development Positioning, New Business Development Prospecting, New Business Development Reports, Thought Leaders, UncategorizedThe importance of differentiated agency positioning comes through from yet another of the 2016 RSW/US Thought Leader Survey panelists, Peter Caputa IV. Peter is a Vice President of Sales at HubSpot, where he oversaw HubSpot’s global agency partner program from inception in 2009 to 40% of HubSpot’s new business and 2900 agency partners by the […]
Back in the day, analytics were something that agencies shied away from. Agencies didn’t like testing their creative work because they loved and lived and died by their creative. And marketers put very little pressure on their agency counterparts to prove out the value of what they were doing. This was even true at the […]
The quality of alignment between Agencies and their clients is a theme that resonates through the RSW/US 2016 New Year Outlook Survey. Based on “troubling trends” that respondents from both the agency and marketing side of the industry offered, the quality of their alignment seems to be suffering. Just one example of this appears in […]
Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Although each panelist presented different questions for the survey, a common thread across many of them centered on the need for an agency to have a strongly differentiated positioning. In addition to the survey questions, […]
In a recent client kickoff with an agency client, one of the principals said, “You know I get so many sales calls and emails and in the majority of them, they end with “we’d love to set some time to meet, we’d love to introduce ourselves, we’d love to. . . .something.” She went on to […]
Jay Baer of Convince and Convert: Account-Based Marketing –What’s in it for Agency New Business?
Ad Agency New Business, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, New Business Development Reports, Thought Leaders, UncategorizedOur 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Each panelist also offered a piece of agency new business advice. Best-selling author and consultant, Jay Baer is one of the contributors to the survey. Jay’s blog, Convince and Convert, is the #1 content […]