If the RSW/US 2016 Agency New Business Survey Report was a fortune cookie, it would foretell of an industry increasing in complexity, yet full of opportunity.   The RSW/US Agency New Business Survey is one we field every two years that examines the state of…well…Agency New Business Development. The 2016 Survey was the fourth in […]

We’ve just released the 2016 RSW/US Agency New Business Survey Report.   This is a survey we conduct every two years; 2016 presents our fourth report in the survey series. The primary objective of the Agency New Business Survey is hearing from agencies about the new business environment, and how industry changes have been affecting the […]

A Website Magazine article recently reminded readers of the importance of the 80-20 rule in Social Marketing: DO “listen” more than “talk”. DON’T broadcast a one-way monologue. Agencies SHOULD know these points, but data we’ve collected presents an interesting disconnect. In the Mirren-RSW/US New Business Tools 2016 Annual Report, released in May, 93% of Agencies […]

We’ve been dealing out a lot of new business tips, facts and advice over the past seven weeks….and the last 11 years! The “Winning Hands” playing cards we’ve been playing daily on #Instagram were truly dealt randomly, and “three of a kind” showed up in this week’s cards that caught my attention, given their common […]

If a robot COULD take on some of your tasks as your next intern, think of the time you could free up for new business development! When it comes to Artificial intelligence I find there are two schools of thought. The first, a hostile takeover in which machines threaten our everyday way of life, and the […]