The 2017 New Business Tools Annual Report Webinar


You can register here for The 2017 New Business Tools Annual Report Webinar-Wednesday, June 7th, 12pm-12:45pm EST. The webinar will be based on our latest 2017 Tools Report co-sponsored with Mirren New Business.

In it, RSW/US VP of Sales, Lee McKnight Jr., will walk you through the tools your agency peers find most useful to drive new business.

As you’re budgeting for or considering tools to add to your new business arsenal, this webinar should be helpful. We’ll talk the top tools, those that fell out this year and some tools that have never appeared in our survey before-as told to us by agencies.

Now in its fifth year, The New Business Tools Annual Report summarizes the findings from nearly 400 US agency executives on the use and effectiveness of tools across a range of nine different categories most critical to an agency’s new business function.

We’re consistently told by agencies that this report holds up as a go-to throughout the year and we added two new features this go-round:

  • In order to dig deeper into effectiveness, we added two new parameters to each question, each different in respect to the category (e.g. we asked agencies to rate the CRM tools they used in two ways: in terms of client retention and lead nurturing/conversion) to provide you with a deeper level of intel.
  • We supply two full pages of tools agencies told us they added this year for the first time.

Hope to have you there on June 7th!

Author: Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.