OK, the main goal of any first new business meeting is actually getting a second meeting, but that’s not what I’m thinking about as I write this post. Some agencies, regardless of how they’re driving their new business program, feel like first meetings with a prospect should be solid gold and close fairly quickly. Those […]

How do you combat the agency new business dime-a-dozen mentality? Have you heard someone say, “agencies are just a dime a dozen”? Makes your blood boil? Mine too. Begs the question, “Why are agencies considered a commodity?” Maybe it’s because so many position themselves as one. I know – you care about delivering results. Your […]