An Adweek article and a conversation about clients who favor tactics versus problem-solving gave me inspiration for this post. Starting with the article: it’s titled It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong Design and Copy, and it I think most agencies need to read it in order to help […]

While the beautiful machinations of Cannes continue to flood Twitter (brands need to find meaning and purpose!  Apparently brands are human beings?), you’re taking care of your clients and working hard to grow your agency. But many of you are getting in your own way. Time to get back to basics. You need a more […]

In our third and final mini-infographic highlighting key takeaways from our 2018 RSW/US-Mirren New Business Tools Report, we focus on the tools agencies are using for prospect business intelligence. This was a new category for us in 2018 and the results underlined a positive trend we saw throughout the report: Agencies are taking more time […]

Based on our RSW-Mirren New Business Tools 2018 Annual Report, Lee McKnight Jr, VP of Sales at RSW/US, conducts this webinar.  Our goal was to avoid a recitation of the report, and instead give viewers key takeaways and stats on agency usage of tools, what they find effective (or don’t) and ultimately provide a simple, […]

This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren New Business Tools Report. In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to be done. Looking at 5 of the main categories, Social Media, […]