Taking more inspiration from LinkedIn: Lindsey Slaby from Sunday Dinner (who you should follow), threw out a great question on LinkedIn: Is a chemistry meeting more challenging than an actual pitch? I would say yes.  Lindsey initially points out, “There’s most likely no brief. And the wrong approach quickly eliminates an invitation to further discussions.” […]

3 Takeaways Ep. 10 - Should You Lead With Services On Your Site?

Kicking things off, a question has come up a fair amount from agencies-our clients and agencies we’re talking to, thinking about coming on board-and they’re asking, should you lead with services on your site? Should we list our capabilities or our services on the prime real estate of our site, above the fold, or around […]

Coming off the Small Agency Conference and Awards, Ad Age wrote a piece called Why Big Brands Choose Small Agencies. It’s a series of quotes from agency principals on why smaller agencies are doing more work for bigger brands, and while none of them touch on new business directly, the article should stand as a […]

Of the many people I follow on social media for helpful insight, Derek Walker of brown and browner in Columbia, SC is always good for an unvarnished and thoughtful take on our industry. He recently wrote a brief post via LinkedIn on what is fast becoming a real problem on that platform, as Derek puts […]

If you’re an agency principal and you don’t have the new business chromosome, don’t make yourself the nucleus of your new business effort.  There are a lot of you trying to handle new business on your own, understandably-this is your business, your passion and your livelihood. But many agency principals simply aren’t wired to do […]