A recent RSW-led analysis of the average number of touches (phone, email, mail, social) it takes to get a meeting revealed some pronounced differences by industry. As we’ve known since we started our business in 2005, an agency new business program takes polite persistence, a value-added approach to outreach, and solid content to win the […]

In our 2018 Agency New Business Thought Leader Survey Report, Jason Parks, EVP/Managing Director at Barkley asked the following question: Are you satisfied with the success of your new business plan/program? As my post title points out, 64% said no. And Jason also asked, “Why do you feel the program has been a success or […]

(The following post is part 2 of the previous post, Does Snackable Content Engage Your Prospects?) Now that we’ve laid this groundwork… maybe NOW you’re ready…maybe NOW we can bring in those watermelons and I can share the secret of holding your audience’s attention. One more thing, though. How does this information apply to agency new […]

In this episode of 3 Takeaways, we talk the agency new business hit and run: one project and you’re done. It’s great to get that initial project, but the goal is to land and expand. Sometimes you know going in that’s the situation, just one project, but more often than not agencies don’t do enough […]

The secret of holding your audience’s attention lies in the noblest of gourds, the watermelon.  More specifically, what you do to that watermelon and more precisely how you do it. But more on that…later. This year our marketing communications team once again attended the Content Marketing World Conference & Expo in sunny Cleveland.  As usual, […]

Welcome to a horrifying Halloween edition of “3 Takeaways”, our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program. In this episode, Lee McKnight Jr, VP of Sales at RSW/US, puts on his Cthulhu sweater, summons his courage, and […]