Content creation will help you get more new business. You’re probably tired of hearing that. Understandable. But the fact is, websites with blogs get 55% more traffic*; however, creating content doesn’t have to mean traditional blog posts. So for your 3 takeaways, here are alternatives to traditional blogging you may not have considered. (And keep […]

Marketing Charts released an article on our latest 2019 New Year Outlook Survey titled Agencies’ New Business Worries Spike. While we always appreciate the press, it is a bit gloom and doom.  They quote our stats around agencies thinking it will be more difficult to win business this year, in-house agencies increasing and marketers consolidating […]

Building on the release of our 2019 RSW/US New Year Outlook Survey Report, Mark Sneider, Owner/President at RSW/US, covers the most notable highlights in this 2/14/19 webinar. Mark talks the state of finding and winning agency new business, roster consolidation trends, client perceptions of agency ROI, and traditional ad spend expectations from agencies and marketers. […]

There’s an unfortunate tendency we see in agency new business communications that doesn’t receive a lot of attention, but it should: that’s telling your prospects something they already know. If you’re doing this, or your new business director is doing this, you’ve got to curb it right away. Some prospects won’t even notice it, and […]

An agency principal asked me a really interesting question recently: Would you ever hire a telemarketing firm? Obviously, I had to set aside the fact that we’re a new business development firm and he meant of course, if I were in his place. I’d never been asked it before.  In our 13 years of business, […]