Welcome to “3 Takeaways”, Traditional Blogging Alternatives To Help You Drive Agency New Business. Let’s start out with a stat from “Social Media Today” (and an infographic I’ll link to in the video description): Websites with blogs get 55% more traffic. Content creation will help you get more new business.  You know it and you’re […]

Marketing Charts released an article on our latest 2019 New Year Outlook Survey titled Agencies’ New Business Worries Spike. While we always appreciate the press, it is a bit gloom and doom.  They quote our stats around agencies thinking it will be more difficult to win business this year, in-house agencies increasing and marketers consolidating […]

There’s an unfortunate tendency we see in agency new business communications that doesn’t receive a lot of attention, but it should: that’s telling your prospects something they already know. If you’re doing this, or your new business director is doing this, you’ve got to curb it right away. Some prospects won’t even notice it, and […]

An agency principal asked me a really interesting question recently: Would you ever hire a telemarketing firm? Obviously, I had to set aside the fact that we’re a new business development firm and he meant of course, if I were in his place. I’d never been asked it before.  In our 13 years of business, […]