A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country. They have a sister conference coming up this Fall out East.  Well worth checking out. For marketers, marketing technology matters because it’s going to make them more efficient, operate smarter, and ideally […]

I spent time at MarTech West the other week listening to keynote speakers and visiting all 80 of the exhibitors at the show.         I talked with each of these exhibitors to learn directly from them about the trends and challenges and opportunities they are facing – as well as the challenges […]

The agency world saw a huge acquisition earlier this week, as Accenture purchased creative firm Droga5. What are the implications of the $200+ million move, and how does it change the landscape for marketers looking to make the most of their agency relationship? While the news may not directly impact your agency, it serves as […]

I had a conversation recently with one of our new business directors, and she reminded me of a critically important new business fact. Our conversation was around a story one of her clients told her, and it’s a story I’m betting most of you have also experienced. This agency had a great first meeting with […]