Seemingly a constant topic of agency new business discussion, are in-house agencies losing luster? Granted, it’s only one report, but in a survey of marketers by the ANA, 63% report challenges around keeping in-house agency talent energized. Rejoice!  You no longer have to worry! All kidding aside, I mentioned in a previous post (How Is […]

One of the most frustrating challenges in agency new business? When prospects go dark. Always tough, and agencies tend to get worried or even desperate when it’s been a few days or weeks, understandably so. You can’t get anxious (easy for me to say I know) and when you do reach back out, find something […]

Project work is the primary way agencies get business these days, and we’ve talked to firms who are handling way too many smaller projects. It creates an untenable project hamster wheel where your team gets burned out because they’re working just as hard on the smaller projects as they do on the bigger projects. So […]

Wondering Why Your New Business Efforts Aren’t Effective? I can throw out several potential reasons: no consistency, no plan, no one owns the effort, to name a few. These are all valid reasons and I don’t mean to diminish their importance with a quick list, but recently, I’ve seen several patterns reoccur across multiple firms […]