My musical tastes tend to stay around 80’s and 90’s indie music, but I have a soft spot for several classic metal acts, and that culminated in taking my teenage son to see Iron Maiden. Regardless of your thoughts on the music, 45 years in, they put on an amazing show and are as proficient […]
Archive for month: August, 2019
Agencies love to talk about the culture they’ve created, and it is important, but far too many firms use their culture as the main driver of their new business effort. That’s a mistake, because your prospects don’t care about your culture – at least not right out of the gate.
Our Director of Marketing Communications, Miguel, sent over a sales email he received. The subject line was Titanic!, and the first sentence was Hi Miguel, Pretty good ice breaker, right? Some of you reading will find this clever, and I actually think it is, on its face. Others of you reading will find it annoying […]