Welcome to 3 Agency New Business Tales of Terror II, our second horrifying Halloween episode of “3 Takeaways”, our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program. I’m your host on this dreaded tour, Lee McKnight Jr, VP of […]

You’ve likely read about the disappearing CMO phenomenon, and when I say “disappearing”, I’m being almost literal. Take this article from Marketing Dive, 9 recent CMO departures that point to the radical transformation of marketing: Dunkin’s Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership […]

Today we’re talking email fails in our 30th episode of 3 Takeaways. These are real sales emails I’ve gotten recently that I hope will serve as road signs to help guide you in your new business program. We all get the generic, cute, and ineffective emails from salespeople, but this first example was just irritating. […]