You’ve likely read about the disappearing CMO phenomenon, and when I say “disappearing”, I’m being almost literal. Take this article from Marketing Dive, 9 recent CMO departures that point to the radical transformation of marketing: Dunkin’s Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership […]

Today we’re talking email fails in our 30th episode of 3 Takeaways. These are real sales emails I’ve gotten recently that I hope will serve as road signs to help guide you in your new business program. We all get the generic, cute, and ineffective emails from salespeople, but this first example was just irritating. […]