You’ve probably read or heard a good deal about storytelling in sales in the past couple of years, but one important thing to know: don’t start with storytelling in agency new business. Just google storytelling in sales or some version of that and you will see countless articles/blog posts. When it comes to new business, […]

Marketers Plan To Consolidate Roster Agencies In 2020

Marketers plan to consolidate roster agencies in 2020 Per our latest 2020 New Year Outlook Report, Marketers plan to consolidate roster agencies in 2020. 35% report they plan to use fewer agencies, versus 26% in 2018 and 15% in 2017. You’re shaking your head aren’t you? We’ve been here before, haven’t we? Yes, yes we […]

Our RSW/US 2020 New Year Outlook Report Available Now. Senior-level Marketers and Marketing Agency executives completed the 2020 RSW/US New Year Outlook survey during December, 2019. The purpose of the survey was to glean insights relative to marketer and agency perspective as each headed into 2020. You can download here at no charge. Topics explored […]