Unique Positioning Without Supporting Content Is Wasted Positioning 

As we wrap up our content focus on our 2020 Agency New Business Report, I read a few articles this week that tie in nicely to a key stat I haven’t discussed yet.   63% of agencies stated their agency’s positioning is “somewhat unique” . . . and 23% indicated their positioning is “extremely unique”.  Interestingly, last […]

RSWUS Webinar Perspective On The Agency New Business Environment, 2020 and Beyond

Our 9/30/20 webinar, Perspective On The Agency New Business Environment, 2020 and Beyond, presented by RSW/US President, Mark Sneider, that digs into the findings of our 2020 Agency New Business Report. This is the 10th year of our survey and Mark presents comparable data available across all previous editions, providing insight on trends in key […]