We All Do The Same Stuff-Ad Agency Business Development  

In a presentation I gave to the Portland Ad Federation (a shout out and thank you for having me!) on ad agency business development, I kicked it off with the statement, “We all do the same stuff.”  I was referring to agencies overall, although it’s not actually my quote.  I took it from a panel on […]

Two Secrets For Writing Engaging Agency New Business Content

Two Secrets For Writing Engaging Agency New Business Content  We recently had a client come to us as they plan an internal review of their agency communications, and they asked several salient questions across categories and disciplines relating to new business.  One of those was a question I wanted to share, because agencies ask some version of it often:  What blog post subjects seem to be […]