8 Marketing Technology Stats To Help Ad Agencies Boost Client Retention [Data]

Organic growth and client retention are top of mind for ad agencies and they’re topics, along with marketing technology, we’ve discussed recently as well. Along those lines, we just released our latest survey report, which you can (and should) download here: RSW/US 2021 Marketing Technology & Agency New Business Tools.  As we point out in […]

What Your Agency Prospecting Brand Is And Why You Need It {Data} 

To get more new business, you need to think of your agency as a brand, in all your touches, but not in the traditional way, I’m talking about your prospecting brand.  First, a bit of explanation.  Your traditional brand vs. your prospecting brand When I say “traditional” agency brand, I often hear agencies talk about their philosophy, […]