If you’re an agency principal and you don’t have the new business chromosome, don’t make yourself the nucleus of your new business effort.  There are a lot of you trying to handle new business on your own, understandably-this is your business, your passion and your livelihood.

But many agency principals simply aren’t wired to do all that it takes to artfully engage with prospects and carry them through to the proposal or pitch phase.

We discuss the implications in this ninth episode of 3 Takeaways.