If you’re an agency principal and you don’t have the new business chromosome, don’t make yourself the nucleus of your new business effort.  There are a lot of you trying to handle new business on your own, understandably-this is your business, your passion and your livelihood.

But many agency principals simply aren’t wired to do all that it takes to artfully engage with prospects and carry them through to the proposal or pitch phase.

We discuss the implications in this ninth episode of 3 Takeaways.

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Lee McKnight Jr
VP of Sales
I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.