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3 Takeaways Ep 14-3 Business Development Techniques That Do Not Work
Interestingly, sales outreach used to be a lot sneakier, where salespeople (and I use that term loosely) would essentially try to trick you into opening an email, for example.
Fast forward to today, and agencies and PR firms consistently tell us about the ineffective outreach they receive; yet if they’re handling new business internally, often they’re using the same ineffective techniques and not realizing it. Or at least, not thinking about it up front.
By and large, salespeople don’t use sneak tactics like they used to, but there are other tactics that fall under that same “don’t go there” umbrella, and that’s the focus of our 3 takeaways episode.