Archive for category: 3 Takeaways Videos

3 Takeaways Ep19 – Traditional Blogging Alternatives To Help You Drive Agency New Business

Welcome to “3 Takeaways”, Traditional Blogging Alternatives To Help You Drive Agency New Business. Let’s start out with a stat from “Social Media Today” (and an infographic I’ll link to in the video description): Websites with blogs get 55% more traffic. Content creation will help you get more new business.  You know it and you’re […]

Read more
/by

3 Takeaways Ep 18 – Don’t Tell Your Prospects What They Already Know

There’s an unfortunate tendency we see in agency new business communications that doesn’t receive a lot of attention, but it should: that’s telling your prospects something they already know. If you’re doing this, or your new business director is doing this, you’ve got to curb it right away. Some prospects won’t even notice it, and […]

Read more
/by

Websites With Blogs Get 55% More Traffic

,

As you’re thinking about next quarter and your new business efforts, I want to issue a challenge to you, and it’s one you’ve heard before: You need to create content for your new business efforts. Before you stop reading (because you’ve heard it all before), let me give you a few key stats, followed by […]

Read more
/by

3 Takeaways Ep 14-3 Business Development Techniques That Do Not Work

Interestingly, sales outreach used to be a lot sneakier, where salespeople (and I use that term loosely) would essentially try to trick you into opening an email, for example. Fast forward to today, and agencies and PR firms consistently tell us about the ineffective outreach they receive; yet if they’re handling new business internally, often […]

Read more
/by
Avoiding The New Business Hit and Run-3 Takeaways Episode 13

Avoiding The New Business Hit and Run-3 Takeaways Episode 13

,

What is the new business hit and run? Well, I can’t take credit for the term, one of our clients threw that out in a conversation. The hit and run is one project and you’re done. Good that you got the project, but your team busted their butts on it with the hopes that it […]

Read more
/by

3 Takeaways – Ep. 11 – Agency New Business Directors – The 18th Month Curse

In this episode of 3 Takeaways, RSW VP of Sales, Lee McKnight Jr, talks an unfortunate reality in our industry: new business directors at agencies last, on average, 18 months. Incredibly frustrating for agency owners when they have to deal with that revolving door. So why is this? The reasons are numerous, but in this […]

Read more
/by
3 Takeaways Ep. 10 - Should You Lead With Services On Your Site?

3 Takeaways Ep. 10 – Should You Lead With Services On Your Site?

,

Kicking things off, a question has come up a fair amount from agencies-our clients and agencies we’re talking to, thinking about coming on board-and they’re asking, should you lead with services on your site? Should we list our capabilities or our services on the prime real estate of our site, above the fold, or around […]

Read more
/by

3 Takeaways Ep 09 – If You Don’t Have The New Business Chromosome, You Never Will

If you’re an agency principal and you don’t have the new business chromosome, don’t make yourself the nucleus of your new business effort.  There are a lot of you trying to handle new business on your own, understandably-this is your business, your passion and your livelihood. But many agency principals simply aren’t wired to do […]

Read more
/by
© Copyright 2021 - The ANB Blog