listen to your eyes'

The great Ray Davies, lead singer/songwriter of The Kinks said it well: Show a little bit of emotion, A little bit of real emotion I’ve discussed the questions at the end of our new business surveys in a previous post, but take a look at four of the answers to our question, If you had […]

No

    Alright, that’s not entirely true, but it is one of the four takeaways Sean Carton came away with from our ad agency new business survey (Client’s Look Ahead at Agencies) in his ClickZ article, Clients: The Mysterious Creature. Sean  does a nice job filtering out key findings from our survey in his article, Clients: The […]

As part of our quarterly surveys, we ask Marketers several agency-based questions on initial pitches, introductory meetings and meeting follow-up, and then post those comments unedited at the end of each survey. These comments sometimes get lost amidst the initial survey findings, but as an agency, you can find some insightful comments there. To give you […]

Of all the different facets of agency new business, it’s interesting that one particular is often ignored: the reasons why, after an initially good, or great conversation, you didn’t get that initial face-to-face meeting, and end up in new business purgatory. Ask yourself what the percentage of your new business activity falls into this category-how […]

passion2

Get ready for a very unscientific post, but an important one for your new business program nevertheless. I’ve had the pleasure of speaking at length, both on the phone and in person this week, with 2 of our agency clients. As Business Development Director at RSW/US, I talk to agency principals just about every working day, […]

Village

In our recent survey on Ad Agency new business, principals of Agencies note they continue to struggle with finding and maintaining effective new business managers. 69% of all respondents in the survey stated they replaced (on one or more occasions) the new business manager they brought into the Agency to help them build business. The […]

too many cooks

We occasionally run into agencies that feel it necessary to be all-inclusive, running ad agency new business by committee  – they don’t want to leave anyone out of the decision-making process. While this might be good for some business decisions related to the agency, it can be disastrous for new business. New business requires quick […]

All things

RSW/US:VIEW FROM THE MARKETER’S EYE Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the ad agency new business question, “What common mistakes do agencies make during their first meeting?” [Agencies] try to be all things, solve everything. What agency is possibly great at everything? It would be so […]

vader fail

RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “What common ad agency new business mistakes do agencies make during their first meeting?” They come unprepared and seemingly haven’t bothered to take the time for basic research about our business. We received countless […]

cthulu

It happens to the best of us – you get stuck in an ad agency new business  rut. You’re in a bit of a slump. Those client wins aren’t coming in as quickly or easily as they used to. So what do you do – besides go to Starbucks and drown your sorrows in a […]