Ad Agency New Business: Half Your Words Don’t Matter
I could only hear 1/2 his words because his cell was breaking up.
At one point, he paused, and said “how about I call you back on my land line”.
“Ok, I said.”
During the pause I relayed to my team what I thought the client said.
Client called us back…I relayed what I thought I heard and he said. . .
“I guess 1/2 my words don’t matter…I can say 1/2 of what I say and still get my message across!”
Funny story…but the reality is that SO many agencies use way too many words to tell their story.
And with too many words, you’ll lose that potential client.
Prospects look at pictures, they look at logos of clients, they look at topline successes.
They don’t care about your philosophy… because your philosophy is just like everyone else’s philosophy.
So next time you create something for a prospect …think 1/2 the words and you’re much more likely to break through and make an impression.