Have you watched Lifetime network’s Married at First Sight?
If you’re unfamiliar, the premise is singles, yearning for a life-long partnership, who agree to a provocative proposal: getting legally married to a stranger the moment they first meet.
The couples don’t meet until they walk down the aisle and see each other face-to-face, for the first time, at the altar.
That’s right, no courtship.
No figuring out if the other truly meets your needs and is really a right fit.
Agencies, think about this… you may have the looks and pedigree, but what marketer is going to agree to the provocative idea of conducting one conversation and then being contractually hitched?
And same holds true for you, just because it’s a “great brand” doesn’t mean it all falls together after the first meeting.
Successful new business development can’t mimic reality TV.
It’s meant to be done the old fashion way – with courtship, wooing, and discovering you and the client are a match.
Author: MJ McClure
MJ is Manager of Program Operations & Analytics at RSW