Ad Agency New Business Success Archives - Outsourced Ad Agency New Business

Prospects are more likely to meet with agencies they’re familiar with-Embrace It!

Ad Agency New Business, New Business Development Directors, New Business Development Prospecting, Uncategorized

An interesting post from Bob Hoffman at his blog The Ad Contrarian, focused on brand preoccupation with data. At one point, Bob lays these three points out: On the other hand, big picture marketers know a few big things: People are more likely to buy brands they’re familiar with. People are more likely to buy […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

March 18, 2016/by Lee McKnight Jr

Is Silence the Sound of Influence?

Ad Agency New Business, Ad Agency New Business Tips, Influence, New Business Development Challenges, Uncategorized

INFLUENCE. In agency new business – where facing prospects who hold the decision making power that can potentially carry your firm to new heights – influence is a coveted ability. At every phase of the new business development process, building credibility and influence is vital. It’s quite an art to accomplish this pleasantly and […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 29, 2015/by Mark Sneider

Does Your Culture Fuel Passion?

8 Animal Traits, Ad Agency New Business, Agency Leadership, Client Retention, Future-Proof Agency, New Business Development Challenges, New Business Development Infographics, New Business Development Tools, Strategy, Uncategorized

Over the past few weeks, our posts have presented the Agency of the Future, describing traits agencies will need to flourish in our rapidly evolving industry. Several traits we presented described how agencies can continuously grow in value as a partner to their clients. Others centered on becoming a more effective competitor as marketers consolidate agency partners. […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 8, 2015/by Mark Sneider

10 Agency New Business Questions for Jeff Fromm

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

In this inaugural post, we have 10 Agency New Business Questions for Jeff Fromm at Barkley in Kansas City, MO. Jeff is Executive Vice President & Coauthor of “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” and the lead editor of the blog, www.millennialmarketing.com. In addition to his marketing degree from […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

September 4, 2013/by Lee McKnight Jr

Blurring Lines In Ad Agency Services

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, Uncategorized

RSW/US owner and President Mark Sneider shares the ad agency services advice he recently gave a group of Omnicom agencies in San Francisco, focusing on the question, “What happens when agencies all start to look alike?” Mark SneiderMark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

August 6, 2013/by Mark Sneider

Ad Agency New Business-Stop Acting Like A Supervillain

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, Uncategorized

You know how supervillains often tell the captured prisoner their evil plans, in copious detail, don’t kill them and then invariably fail when the hero escapes? The below video from Austin Powers sums it up pretty nicely. The gist of the video? Dr. Evil: Scott, I want you to meet daddy’s nemesis, Austin Powers Scott Evil: […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

August 2, 2013/by Lee McKnight Jr

Ad Agency New Business: Why You Must Avoid The Shiny Objects

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, Uncategorized

Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

May 24, 2012/by Lee McKnight Jr

The Three Ingredients For Ad Agency New Business Success And A Challenge

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, Uncategorized

The three ingredients for ad agency new business success? Awareness, Consistency and Persistence. But prior to implementing these ingredients, you need to have your positioning tightly scripted. Not a literal script, mind you, but a concise overview that conveys who you are, what you do and why a potential client should work with you. So […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

March 1, 2012/by Lee McKnight Jr

The Assumptions that Will Kill Your Ad Agency New Business Effort

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

A follow up to a comment on our post Don’t Know Enough About My Company. First, a quick set-up of that post to give you some perspective. The post was based off our then most-recent survey and the specific finding that “78% of senior marketing executives stated agencies don’t know enough about their company when […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

September 9, 2010/by Lee McKnight Jr

Posts

Prospects are more likely to meet with agencies they’re familiar with-Embrace It!

Is Silence the Sound of Influence?

Does Your Culture Fuel Passion?

10 Agency New Business Questions for Jeff Fromm

Blurring Lines In Ad Agency Services

Ad Agency New Business-Stop Acting Like A Supervillain

Ad Agency New Business: Why You Must Avoid The Shiny Objects

The Three Ingredients For Ad Agency New Business Success And A Challenge

The Assumptions that Will Kill Your Ad Agency New Business Effort

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