Posts

Dare

  In previous posts we’ve discussed the fact that, however you might initially garner a prospect’s attention, at some point you’re going to have to actually talk to them, selling them in some fashion. Along those lines, a question posed several weeks ago on the Marketing Profs LinkedIn group page was titled “Please don’t read from a script.” […]

It goes to 11

I couldn’t resist the oft-used Spinal Tap reference to refer to ad agency new business, and the inspiration came from this Copyblogger post: How to Find Thousands More Prospects for Your Business. While the post is directed more towards online product selling, it fits nicely into the agency new business world as well. A summary […]

words

I was recently in a monthly ad agency new business update call with a client and he was on his cell. I could only hear 1/2 his words because his cell was breaking up. At one point, he paused, and said “how about I call you back on my land line”. “Ok, I said.” During […]