Unique Positioning Without Supporting Content Is Wasted Positioning 

As we wrap up our content focus on our 2020 Agency New Business Report, I read a few articles recently that tie in nicely to a key stat I haven’t discussed yet.   63% of agencies stated their agency’s positioning is “somewhat unique” . . . and 23% indicated their positioning is “extremely unique”.  Interestingly, last year in […]

Because I know you can handle it, get ready for some tough love for your ad agency positioning. A little background first: we’ve released our 2019 Agency New Business Report and one thing we know: agencies like to hear what their peers are doing to find new business success. Understandable, because you’re all so busy, […]

How do you combat the agency new business dime-a-dozen mentality? Have you heard someone say, “agencies are just a dime a dozen”? Makes your blood boil? Mine too. Begs the question, “Why are agencies considered a commodity?” Maybe it’s because so many position themselves as one. I know – you care about delivering results. Your […]

There was a panel at Advertising Week in New York of independent agency leaders who were all asked: Is now a good time to open an advertising agency? (I’m sure you have thoughts on the question.) Spoiler alert-the answer was a resounding yes from the panel and I think the recap on The Drum is […]

I’m pleased to feature a guest post from David C. Baker. one of the thought leaders from our recent report. David is an author, speaker, and advisor to expert marketing firms, helping them make better business decisions. He’s worked directly with 900+ firms and hundreds of thousands have been through his seminars or read his […]